The studio and podcast company will work together on a slate of six shows, with the first expected to release later this year.
BuzzFeed Studios and the podcast company Acast have struck a multiyear deal that will see the two companies collaborating on a slate of six shows.
While BuzzFeed will be responsible for the content, Acast will primarily lead the production, distribution and monetization of the shows across platforms. Additional premium content will also be available to subscribers of Acast+, a paid membership program, but the majority of programming will be available for free on all major podcast platforms.
“[Acast has] proven themselves time and time again as a fantastic podcast production house and publisher,” Richard Alan Reid, the head of BuzzFeed Studios, told The Hollywood Reporter. “We have really strong brands that have the legs to be fantastic audio shows, and so that’s why we’re evolving in this way. We want to use a smart partner to make sure we’re growing and learning and leveraging the expertise of one of the main players in the space so that we’re very effective with what we do.”
Discussion about this post