Rochester, NY (December 10, 2025) – Butler/Till, a leading independent, women-led, and employee-owned marketing agency, today announced a strategic partnership with SWYM.AI, a next-generation AI platform transforming how agencies connect data, supply, and outcomes. Together, the companies are championing a new model for media curation, one that puts speed, control, and customization at the center of smarter media investment.
In an industry where precision and agility are critical, Butler/Till’s collaboration with SWYM.AI enables the agency to move beyond static supply lists to a dynamic, AI-powered ecosystem that learns and adapts in real time. SWYM.AI’s SelfCurate platform, the industry’s first AI-native Self-Curation solution for programmatic media, empowers Butler/Till to directly control and optimize programmatic supply across every major DSP and SSP. By leveraging AI, automation, and advanced data integrations, the platform allows Butler/Till to focus spend on the highest-quality inventory, continuously evaluate performance signals, reduce manual coordination, and accelerate time to market. For clients, this means campaigns that launch faster, perform stronger, and evolve continuously through real-time optimization and tailored supply strategies designed for their specific goals.
“This partnership is about building smarter systems that give us greater control and adaptability in the buying process. By leveraging automation and intelligence, we can deliver campaigns that move faster, cost less, and perform better – creating real impact for our clients,” said Scott Ensign, CSO of Butler/Till.
Combining Butler/Till’s audience-first strategy with SWYM.AI’s advanced intelligence, this partnership marks a major step forward in building a future-ready curation framework that unites human insight and machine learning. Together, the companies are shaping the next era of media, where innovation, efficiency, and precision drive performance at speed and scale.“Butler/Till is setting a new standard for how agencies approach programmatic supply, and we’re proud to help power that shift. Algorithmic curation empowers teams to make smarter, faster, and more transparent decisions, directly impacting client outcomes,” said Ravi Patel, CEO of SWYM.AI.
