Burger King Belgium just launched some eye-catching visuals, showing the affordable price of their burgers – specifically the Crispy Chicken, the Big King and the iconic Whopper – in coins

We all have “stray coins” lying around somewhere. Coins we discover under the cushions of our couch, in a bowl in our living room, or in the cup holder of our car. Money we already forgot about. But those coins are often enough to pay for a flame-grilled burger at Burger King.

That’s why Burger King highlights these typical spots where “stray” coins are often found. The visuals do not explicitly mention the price of the burgers. But those who count the coins, will end up with the correct amount.

With this, Burger King is responding to the #spendyourchange campaign. A government campaign that urges consumers to pay with their coins more often, in order to bring these lost coins back into circulation.

Credits:
Client: Burger King
Agency: Happiness
Client contacts: Lien Justé, Celine Van Mileghem, Dirk Lammens
Chief Creative Officer: Geoffrey Hantson
Strategy Director: Frans Cuypers
Account Director: Nathalie Duchatelet
Creative Director: Frederik Clarysse
Creatives: Florian Decoster, Brent Roofthooft
Copywriter FR: Stéphane Opdenbosch
Head of Design: Dries Lauwers
Creative Management: Karen Corrigan