The prestigious British brand Burberry has launched an exciting new initiative called Burberry Streets, starting in the vibrant city of London. The initiative aims to celebrate art and exploration in cities around the world, fusing the brand’s innovative vision with its rich British heritage.
Burberry Streets will offer a unique experience that will include special events, stunning installations, and captivating activities in selected cities. This exciting journey will begin this month in London and will continue to Seoul and Shanghai in October.
The highlight of these city takeovers will be the showcase of Burberry’s distinctive features, such as the iconic check pattern, the charming rose pattern, and the reinterpretation of the Equestrian Knight, which reflect the perfect balance between tradition and modernity.
The streets of London will be flooded with the magic of Burberry Streets, with flags flying the new rose pattern high above Bond Street, and Piccadilly screens lit up with the captivating videos from the Winter 2023 campaign. In addition, the Equestrian Knight will appear on sidewalks and parks throughout the city through clever chalk stencils, and London’s iconic black taxis will sport the English rose pattern designed by Daniel Lee.
This exciting launch coincides with the arrival of Daniel Lee’s first collection for the brand, for Winter 2023, which is now available in stores and online. In addition, Burberry has unveiled a new and refreshed version of its online store, marking a new era and creative vision for the brand.
Burberry Streets is not limited to fashion, as it also seeks to explore diverse expressions of art and culture in the cities it visits. As an example, the initiative kicks off with the takeover of Norman’s, the renowned café in North London known for its exquisite British cuisine. This iconic establishment will be adorned with Burberry’s signature blue check pattern and will host a special event on September 13.
During London Fashion Week, a Norman’s food truck will travel to key locations related to the event, such as The Strand and Duke of York Square, bringing with it British flavor and the essence of Burberry.
Burberry Streets is a manifestation of the brand’s commitment to celebrating its rich British heritage and its vision for the future in a constantly evolving world. An experience that combines tradition and innovation at the heart of some of the most exciting cities in the world.
