Buff City Soap’s pumpkin spice soap smells so good you’ll want to eat it. Don’t.

Pumpkin spice is the undisputed flavor of Fall. When the season hits, everything gets pumpkin spiced. While classic pumpkin spice products like lattes, bread and pies are made to eat, some only smell good enough to eat – like Buff City Soap’s pumpkin spice soap.

The plant based & handmade soap retailer has partnered with Austin-based creative agency Callen to launch this season’s collection of Pumpkin Spice bath, body, & home products with their latest campaign, “Smells so good you’ll want to eat it. Don’t.” 

One spot opens on a seemingly average man washing his hands with a bar of Buff City Soap’s Pumpkin Spice Bar Soap. As he holds the orange and white swirled bar in his hands, he realizes that the soap smells so delicious, he wants to eat it. He cautiously brings it to his face and sinks his teeth into the bar. Overcome by temptation, he takes another bite before he even has a chance to swallow. This was not without consequences, because the next scene shows him in a hospital bed. This comedic campaign gives the warning that although Buff City Soap’s new Pumpkin Spice line smells like a delicious fall treat, you should not give into the temptation.

“We’re thrilled to partner with Callen to bring awareness to the masses for what our fans love about Buff City Soap – that you can customize nearly every product we make for your body, home, and laundry to smell amazing with our Pumpkin Spice fragrance,” says Chad Brizendine, Chief Marketing Officer, Buff City Soap. 

The rest of the spots follow others as they encounter pumpkin scented products and can’t help the urge to taste them. In order to create the edible products, since you can’t actually eat Buff City Soap, the Callen production team created a bar of soap out of fudge, and foaming hand soap from flat soda and edible bubbles.

“This is a category led by product and process; we wanted Buff City Soap to be the brand that has more personality than that. One that made ‘boring things’ like chores, fun. And nothing is more fun than a good ol’ fashioned PSA,” says David Hughes, Managing Director, Callen.

The national campaign will go live on broadcast, social, digital, and in-store on Aug. 23.