[LONDON, TUESDAY 13 MAY 2025] – Creative first social agency, Buddy Media today announces the appointment of Nik Marinkovic as its first-ever Creative Director. Nik will oversee and reinforce the agency’s creative output.
Nik will be focused on leading the creative vision across Buddy Media’s portfolio and ensuring this aligns with wider strategic and business objectives across all clients.
Prior to his role at Buddy Media, Nik served as Edelman UK’s first-ever Social Creative Director, where he worked closely with the CCO to deliver all creative campaigns with a social-first approach across the likes of HARIBO, PayPal, EE, Heineken, and Arla/Cravendale. Before this, Nik held positions at The Game, including Associate Creative Director and Social Creative Lead, where he worked on activating campaigns at Coachella, Cannes Film Festival, CES, and Art Basel for BMW.
“Buddy Media’s commitment to creativity within social truly resonates with me,” said Nik Marinkovic, Creative Director, Buddy Media. He continues “As someone who’s chronically online, always tuned into the latest trends and immersed in pop culture, I’m excited to bring that energy to the team and push the boundaries of social-first content. My focus is on creating work that doesn’t just get noticed, but truly connects with audiences.”
Sam Budd, CEO and Founder, Buddy Media said “Bringing Nik on board is a pivotal step in pushing our creative ambition to the next level.” He continues “His leadership will amplify the impact of our campaigns, ensuring they don’t just capture attention but spark cultural conversations and drive real results for our clients.”






