The ‘Get Ready With Me’ trend has taken over TikTok – with over 110 billion views and climbing – offering a unique peek at creators’ style choices and daily routines. From outfit choices and breakfast options to our morning rituals, the relatable content also highlights the brands and products folks are getting ready with, especially the ones that are there to help you fuel up before a long day out.
noosa yoghurt (known for delicious, velvety yoghurt made with whole milk and an abundance of real fruit) is getting in on the action – partnering with Tiktok influencers, Lauren Norris (474k+ ), Allie Appleton (70.3k+) , Nicole Doyon (388.6k+) and Vicky Conroy (67.3k+ ), all the way to the famed and notable Ally Love, this select group of trendsetters have received their very own branded noosa mini fridge, to store their favorite morning snack – the perfect touch to their morning routines.
With the help of their new fridges, these content creators are highlighting the ways noosa yoghurt can fit into any morning routine. From the full on tasty flavor and superior texture, noosa helps them “win the morning,” serving as an essential part of the morning.
Now as a second wave in the campaign, multi-hyphenate Ally Love, Peloton instructor, CEO of Love Squad, host of Netflix’s Dance 100, and more, gets in on the action to amplify the yoghurt brand’s GRWM campaign. Ally is the perfect partner for this program as she embraces a full-on, unapologetic lifestyle just like noosa, and has made noosa yoghurt an essential part of her GRWM routine because of its delicious taste, texture, and flavor.
Simultaneously to Ally’s debut with noosa, Voco is sharing the love – hosting a giveaway for the one of a kind mini fridges on noosa’s socials.
Created in partnership with lead agency Butler, Shine, Stern & Partners (BSSP), the new social activation launched on 8/31 with initial posts on TikTok and now Instagram, with additional content running this month. The videos will also be featured on noosa’s social channels.
BSSP is the lead AOR for all three Sovos brands – noosa yoghurt, Rao’s Homemade, and Michael Angelo’s.
Yuri Hermida – Chief Growth Officer, Sovos Brands
Emily Josephson – Director of Marketing, noosa yoghurt
Michelle Nochlin – Brand Manager, noosa yoghurt
Jimmie Blount – Creative Director
Dani Grimm – Art Director
Brendan Nicholes – Copywriter
Chrissy Wamsher – Senior Producer
Shannon Stucke – Account Director
PR/Talent Lead: MBooth
Social/Influencer Lead: Voco Creative
Paid Media: Resolution
Production Partners (Mini Fridge):
5000 N Basin Ave, Portland, OR 97217
Account Director: Mark Brooks
Project Manager: Kelly Gregg