ONDON. 5 August 2026: Michael Brady, the gaming entrepreneur, investor and co-founder of Bede Gaming, is joining Brothers & Sisters as it seeks to capitalise on new opportunities in entertainment as streaming, sport and gaming converge.
With 26+ years of experience in online gaming, Brady brings a unique combination of entrepreneurial experience, strategic insight and deep sector expertise to his new role, which involves driving Brothers & Sisters’ gaming sector expertise globally.
Michael Brady began his career in 2000 with Cashcade, the pioneering company behind the highly successful Foxy Bingo brand, before going on to found and scale multiple businesses across gaming, technology and marketing.
In 2012, he co-founded Bede Gaming and built it into one of the industry’s leading technology platforms before successfully exiting the business in 2020. He was also a founding shareholder in Rocket9, the specialist gaming marketing agency acquired by LeoVegas in 2018.
Alongside his operational career, Brady has invested in high-growth businesses across gaming, healthcare, fashion and fintech. He currently serves as Chairman of Bede Gaming and The Conexus Group
Michael Brady is the latest in a series of high-profile industry ‘insiders’ to join Brothers & Sisters to share their expert industry knowledge. He joins former Sky Sports Marketing Director and Chairman of British Cycling Robert Tansey, who joined as Chairman of B&S Sports Club as the agency’s ‘insider’ for sport and streaming. B&S MD Steph Hobart joined the agency in 2025 from Candy Crush where she was Head of Brand and is the agency’s expert on social gaming.
Matt Charlton, Chief Executive Officer at Brothers & Sisters said: “Michael is hugely experienced and smart, with proven success across multiple businesses, and his specialist knowledge of the gambling and gaming sector will be vital to both us and our clients.”
Michael Brady, Brothers & Sisters’ new President of Gaming, said: “I am thrilled to be supporting ambitions to grow Brothers and Sisters in the gaming industry. I’ve already been blown away by the combination of unique creativity and cutting-edge technology on display. I look forward to demonstrating their original brand of storytelling to the international gaming and sports industries.”
