Minneapolis, MN (May 6, 2026) – Broadhead has hired Gil Muiños as its first Chief Creative Officer. The move caps a two-year reinvention for the agency, and sets up a restage of its creative model.
Muiños comes to broadhead from Colle McVoy, where as ECD he elevated such brands as La-Z-Boy, Target and Haribo while recruiting top talent and nurturing a best-place-to-work creative culture. Over more than 20 years, he has energized both challenger and iconic brands like Nike, Jordan Brand, Google, Xbox, Red Bull, Quaker Oats, and Porsche. Before joining Colle McVoy in 2022, he was group creative director at Best Buy, where he oversaw full-service creative campaigns for the Best Buy brand, as well as Samsung, Intel, and Oculus (Meta) brand initiatives. At broadhead, he will oversee a 20+ person team that builds ideas collaboratively with the entire agency.
“Gil’s reputation for pairing high-level craft with business results makes him the ideal leader to help us redefine what modern creative leadership looks like,” says Dean Broadhead, Founder + CEO of broadhead. “The role of creativity is evolving from storytelling to driving measurable business impact. We’re building a model that brings ideas closer to outcomes.”
This new model hinges on proprietary AI platforms introduced last year to emphasize ideas, design, and strategy over long hours, production, and tactical outputs. The technology has already expanded staff capacity and output. With rapid new business and organic growth (21 new clients in 2025) fueling momentum and new opportunities, the agency is now expanding into new categories, including tech, healthcare, and CPG.
“Broadhead is built for the future of creative craft because we’re about getting your brand bought, not just noticed,” said Muiños. ”Here, teams show up for one another and integrate creativity, data, AI, and speed in a way most agencies don’t. We’re a creative agency, not just a creative department.”
