London, 26th March 2025 – Brighton Pride, the UK’s biggest LGBTQI+ Pride festival, has appointed digital advertising agency Spekk as its global digital agency of record, following a three-way competitive pitch.
Spekk will now work closely with Brighton Pride to boost attendance at Pride in the Park through a more strategic approach to paid social, while also bringing greater depth to the storytelling around the iconic celebration.
The new engagement will target both veteran Pride-goers and first-time attendees, reinforcing Brighton Pride’s inclusive spirit as a celebration open to all who support the cause. As well as increasing UK attendance, the strategy will also aim to extend the event’s reach to a wider European audience.
Marah Carey will headline the event this year.
The win further strengthens Spekk’s expertise in the travel and festival sector, adding to its growing portfolio of domestic and international festival clients.
Paul Kemp, Founder, Brighton Pride, said: “Spekk have an impressive track record of driving significant growth for festivals, not just in the UK but also for major international destination events, which made them really appealing to us. From our very first meeting, it was clear that they offer far more than the average agency, bringing outstanding strategic depth and creative thinking to the table.”
Erik Lehmann, Co-founder and Strategic Partner, Spekk, added: “As an agency with roots in the festival industry, having the opportunity to partner with the UK’s biggest Pride event is both an honour and a significant milestone for us. We’re incredibly excited to help spread the word and support the mission behind this amazing celebration.”
