Research shows 86% of Irish shoppers regularly check food product dates, with this behaviour more common among women and those aged 45–54. Meanwhile, only 35% of women are self-checking regularly for breast cancer. 1 in 7 Irish women will develop breast cancer in their lifetime and the best way to catch it is through regular self-checks.
And that’s why we’re doing it.
Limited edition breast-shaped labels have been designed to get people to check their breasts every month. The eye-catching labels are intentionally placed next to the Best Before date on food and drink packaging in SPAR and EUROSPAR stores. Shoppers are encouraged to simply scan the QR code on the label, add their Breast Before date to their mobile calendar and every month they’ll be notified to get checking.
“There’s a date to eat your food by, and now there’s a date to check your boobs by!”
