Agency serves up brand’s biggest integrated campaign to date’
Creative agency Brave has won Funkin Cocktails after a competitive pitch launching their biggest integrated campaign to date.
To help drive and support Funkin Cocktails with their ambitious growth plans, Brave were tasked with creating a campaign for their ‘ready to drink’ range. The campaign will break across TVC and VOD and will be supported by a series of OOH. They aim to create a new occasion for cocktails, beyond bars and birthdays. Now everyday cocktail enjoyment is permissible, accessible and spontaneous. So, whenever you’re feeling fine… It’s Funkin Time!
The three TVCs see a tiny sized, yet larger-than-life singer appear in unlikely places to get people to celebrate their everyday little wins and elevate their drinking occasion, because It’s Funkin Time
Ben Anderson, Funkin Cocktails commented: “Our new campaign cements us as a brand that is focussed on making great tasting cocktails available to all, wherever they are. Our quality cocktails are celebratory in nature, but they can also be enjoyed whenever to make every occasion effortlessly delicious. Like our cocktails, the campaign is bold, bright and colourful.”
Paul Pearson, creative director at Brave commented: We’d all love a little bit more fabulousness in our lives, but for those of us who don’t happen to know a pocket-sized drag queen, there are Funkin Cocktails.
Amy Forster, business director at Brave said: “Cocktails are the ultimate drink of choice and who better to partner with than Funkin Cocktails who have been making bar-quality cocktails accessible to more people since 1999. We are thrilled to be a part of the next chapter and to bring a bit of ‘fabulous’ to the everyday.”
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