Brave Bison, the digital media, marketing and technology company, today announces a new partnership with iVisit Boxing (iVB), the disruptive live sports entertainment organisation, to deliver and scale its ambitious new global city-vs-city franchise league, the Iconic Boxing League (IBL).
Brave Bison’s Media Network, which has retained YouTube Certified and Preferred Partner status for over a decade, will manage iVB’s YouTube channel end-to-end, providing strategic oversight across live event streaming, content strategy and programming, optimisation, audience development, and rights management. Working with Boxing News, Brave Bison’s fan engagement consultancy Engage will drive sustained reach and engagement, utilising its suite of tech tools to manage collaborations with content creators. The partnership marks a significant step forward in how boxing is distributed, consumed and commercialised in the digital age.
iVB recently announced its History in the Making event in San Francisco on July 11, 2026, featuring a World-Championship fight and the official launch of the IBL. The league’s first season will span 2026-2027, featuring 12 global cities competing in a team-based format. The IBL will be exclusively available on YouTube, combining ad-supported viewing with more affordable pay-per-view access to broaden reach and accessibility.
Brave Bison’s partnership with iVB will publicly launch with iVB’s official press conference on Thursday 7 May in San Francisco, staged aboard a yacht positioned in front of Alcatraz Island at 1pm PST. The announcement marks the beginning of a global calendar of qualifier events and a full league season across the US and Europe. This includes the landmark outdoor event planned for San Francisco’s Civic Center Plaza on July 11.
iVB has built a reputation for innovation within boxing, having previously delivered the Ring Magazine Times Square Takeover in May, 2025. Its model brings together promoters, venues and cultural moments under a unified Boxing–Music–City framework, designed to create more immersive, fan-first experiences.
The IBL is designed to engage professional fighters, local boxing communities and the broader global sports audience, positioning the sport firmly within mainstream entertainment through a more accessible, entertainment-led viewing experience.
Adam Raw, VP, Video and Audience Development at Brave Bison, said:
“We are delighted to be working alongside iVisit Boxing on what promises to be a landmark moment for the sport. This partnership represents a powerful opportunity to reimagine how boxing is distributed and experienced globally. By combining iVB’s ambition with YouTube’s unparalleled scale and Brave Bison’s expertise in digital audience growth and video strategy, we are confident this initiative will deliver meaningful reach, deeper fan engagement and long-term value for the sport. We’re incredibly proud to play a role in bringing this vision to life.”
Ed Pereira, CEO of iVisit Boxing, added:
“iVisit Boxing was created to challenge the status quo and bring the sport back to the people. This partnership with Brave Bison is a critical step in delivering that vision. Their deep expertise in digital video, audience growth and platform strategy gives us the capability to scale globally, connect with new generations of fans, and build a more accessible, always-on boxing experience. Together, we’re not just launching a league—we’re building a new model for the future of the sport.”
