Brandon, a fully integrated marketing agency that helps bold brands become unstoppable, has promoted Kelli Woodell to Senior Experience Designer. The promotion recognizes nearly a decade of multidisciplinary design experience Woodell brings to the agency, spanning in-house and agency environments, and a track record of client work that has helped define Brandon’s approach to digital design since she joined the team in March 2022.
Woodell’s background reaches well beyond UI/UX. Her skill set encompasses branding, illustration, photography, and art direction alongside web design. In her new role, she manages user-centered digital projects across websites and interactive platforms from concept through launch, working alongside creative, development, and project management teams to build UI systems, wireframes, prototypes, and high-fidelity designs with a focus on usability and engagement. She also contributes to refining the agency’s digital design processes and workflows, and partners with clients to develop UX strategies and design systems connected to their business goals.
The promotion comes alongside Woodell’s recognition as one of GDUSA’s 2026 People to Watch, a distinction that reflects her growing influence both within Brandon and across the design industry.
“Kelli has been instrumental in shaping the impactful digital experiences we’re delivering for our clients,” said Austin Scott, Chief Creative Officer at Brandon. “She brings strong design instincts, real craft, and thoughtful execution to every project, along with the ability to guide teams through complex challenges. We’re excited to see her continue to grow in this senior role.”
Woodell’s own perspective on the work reflects the same emphasis on craft. On the balance between technology and artistry in today’s design landscape, she has said: “I would like to see the weight of which we’re valuing technology, speed, and efficiency shift a little more towards the favor of craftsmanship, artistry, and authenticity.”
She has contributed to client work for Primal Pet Foods, Adrenaline Research Labs, and Eggland’s Best, among others. She holds a BFA in Design from Tennessee Tech University.
