“The allure and glamour of high carbon lifestyles such as frequent flying has been purposefully crafted by the advertising industry and shows no signs of relenting,” said Tona Merriman from Brandalism.
As part of an awareness campaign from Brandalism, billboards across several European cities were recently covered with satirical ad campaigns “denouncing the role of aviation industry advertising in the climate crisis,” the organization said.
Brandalism, which is focused on “Intervening into ad spaces that usually celebrate consumption,” has installed its work at 500 advertising spaces in the UK, Netherlands, Spain, Italy, Portugal, Belgium, and France.
“The allure and glamour of high carbon lifestyles such as frequent flying has been purposefully crafted by the advertising industry and shows no signs of relenting – despite one of the hottest summers on record,” said Tona Merriman from Brandalism, on the Brandalism website.
One of the campaign posters, by Darren Cullen, takes aim at frequent flyers and luxury passengers, with the text “We’re turning Business Class green with the world’s first on-board golf course”. The work references “the three times the larger carbon footprint of Business Class flyers compared to economy,” said Brandalism.
Andrew Simms, of the Badvertising campaign in the UK, said on the Brandalism website:
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