Striking executions give centre stage to B&Q’s products as they jump out from a mobile phone screen
To support B&Q’s new brand campaign — ‘Change. Made Easier.’ — comes a thought provoking digital outdoor and print campaign created by Uncommon. The series returns to an idea of simplicity in the medium — showing hard working and sales driving ads can still be bold and beautiful.
The striking executions give centre stage to B&Q’s products as they jump out from a mobile phone screen — reflecting the ease and convenience of B&Q’s offering.
The work highlights B&Q’s mission is to give customers the power to act whenever life strikes; to make the changes they need at a speed that works for them. To do this B&Q knows it needs to be fast, efficient, available, and convenient. This can only be made possible through DIY.com and an unmatched network of over 300 stores — together they give customers access to the Click & Collect service on 28,000 items and home delivery service on 35,000.
The series shows paint dripping from a mobile into a glossy puddle, a blooming flower growing from the screen and a roll of B&Q wallpaper tumbling out of the phone. The suite will be running for one month across May and June in sites across the UK.
The images were shot by renowned photographer James Day. Day is best known for brand and editorial work featured in the likes of The New York Times, The New Yorker Magazine and Wallpaper.
The print series follows the ‘Change. Made Easier.’ launch film, which shows a woman flip-her-house-beautiful, as she takes control of the exciting arrival of a new baby.
CREDITS
PROJECT NAME: Change. Made Easier.
CLIENT: B&Q
AGENCY: Uncommon Creative Studio
PHOTOGRAPHER: James Day
PHOTOGRAPHER AGENT: Siobhan Squire
MEDIA AGENCY: Dentsu
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