For International Women’s Day, Burger King Ecuador, in collaboration with independent agency BBA, launched a print and digital campaign celebrating some of the most powerful women in history, connecting their legacy with one of the brand’s most iconic symbols: the crown.
The campaign features portrait-style visuals inspired by classical paintings of Elizabeth I of England, Nzinga of Ndongo and Matamba, and Cleopatra VII, historical figures who shaped their eras through leadership, intelligence, and determination.
Each piece highlights what made them unforgettable with lines such as
“Leadership that defined an era,”
“Resistance that defied power,”
“Strategy that ruled empires,”
Closing with a message that ties directly to Burger King’s brand identity: “Born to Reign.”
The visuals were developed for print media and digital platforms, using a painterly aesthetic reminiscent of royal portraits in museums, reinterpreted through the visual language of the brand.
The idea is simple: long before crowns became part of a logo, there were already women who were born to wear them.
