Bold announces the arrival of Cami Smid, formerly of WMcCann, as ACD – Associate Creative Director, strengthening the agency’s creative leadership structure. With over 12 years of experience in creation and content, Cami brings a solid track record in the market, with stints at W3Haus, Virtue, and BETC Havas, in addition to a significant presence in the entertainment segment.
With a career marked by integrated projects and narratives that connect brands and communities, his recent works include high-impact deliverables such as “Tracker Caramelo” (Chevrolet + Netflix) and “Chevrolet Vintage,” initiatives recognized for their strong art direction and ability to generate organic conversations.
Upon taking on this new challenge, Cami emphasizes that the transition to Bold is guided by a shared vision for the future of communication. “What motivated me to join Bold’s management team was the alignment of vision regarding the future of the market: today, to truly engage, we need to create conversations based on the real behavior of communities, and Bold offers the ideal ecosystem for this type of construction,” she states.
With the arrival of the new ACD, Bold – along with Creative Director Lucas Munhoz – reinforces its commitment to expanding its creative capacity and strengthening diverse leadership connected to the current transformations in the market.
