In a new innovation, Boiler Films introduces Boiler Beauty, a segment dedicated to beauty. With this launch, the company expands its scope into the beauty industry, offering clients curated productions with multidisciplinary teams experienced in direction, production, and visual language centered on the world of beauty, with aesthetic excellence as a top priority.
The goal is to better serve the beauty, fashion, and lifestyle markets, while also ensuring the same standard of visual care, refined aesthetic, and visual language across other industries—whether in manifesto-style films requiring emotional depth and complexity, automotive campaigns valuing flawless visuals, or fashion films demanding high technical refinement.
“The market is overwhelmed with options—directors, production companies, and styles—forcing clients to filter through numerous variables to find the right partner for each campaign. That’s why it makes even more sense to have specialized units. Boiler Beauty was created to be that reference point: a hub where excellence and depth in beauty converge, from refined aesthetics to technical expertise in fashion and beauty production,” explains Juliana Martellotta, partner and executive producer at Boiler Films and head of the Boiler Beauty segment.
This technical excellence is backed by the roster of directors selected for this new phase at Boiler. The company features renowned names like Paulo Vainer and Marcos Mello, pioneers of fashion film in Brazil, along with a team of directors offering a fresh and contemporary perspective on aesthetics, behavior, and trends. The complete lineup includes Thaís Limberte, Nina Pieve, Gabb Neves, Bruna Lucena, and Yuri Sardenberg, promoting cross-generational exchange and diverse perspectives for a portfolio full of creativity and innovation.
“With the arrival of Paulo Vainer, Marcos Mello, and now the formalization of this unit, we’re offering more than just beauty directors—we’re delivering a team of professionals with deep technical and conceptual experience in fashion, hair, makeup, photography, lifestyle, and every aspect of this artistic universe. Boiler Films grows through this specialization, adding a focused, mature, and technically advanced arm to its creative structure,” adds Juliana.
Boiler Beauty is part of Boiler Films, which itself is a division of Boiler Hub. Led by partners Dulcidio Caldeira (CCO), Juliana Martellotta (CEO), and Thales Aburaya (CFO), Boiler Hub also includes Boiler Entretenimiento, Balma Films, Crème Company, and Cara de Conteúdo.
Casting
Paulo Vainer is a photographer and director, and one of the most renowned names in the Brazilian audiovisual scene, with a career spanning advertising, fashion, and personal projects. Known for his sharp eye and sophisticated aesthetic, Vainer has photographed and directed campaigns featuring major Brazilian celebrities like Gisele Bündchen, Taís Araújo, Rodrigo Santoro, Camila Pitanga, Fernanda Montenegro, Cauã Reymond, and Alcione. His solid advertising portfolio includes major brands like O Boticário, Natura, Avon, L’Oréal, Nivea, Coca-Cola, Itaú, Havaianas, Vivo, Fiat, and Globo, always merging beauty, narrative, and sensitivity in his visuals. Vainer began his career in fashion photography—published in magazines like Vogue, Elle, and Trip—and soon transitioned into directing, where he developed his visual signature: films that combine meticulous art direction, emotional performances, and powerful cinematography. A reference in beauty, lifestyle, and diversity campaigns, Vainer is a director who blends experience with creative restlessness in every project.
Marcos Mello is a visionary artist, director, and photographer who brings the ethereal into tangible form. Inspired by feminine muses, time, and hidden dimensions, he pushes boundaries with an art form that fuses photography, cinema, painting, performance, poetry, and music. Cavallaria—his artistic platform—is a pioneer of the “fashion film movement” (2009), having collaborated with names like Vogue, Elle, Paco Rabanne, Armani, and Givenchy. His work, which combines aesthetics with existential inquiry, has been showcased at Art Basel, Burning Man, MoMA, and StormKing. Award-winning projects include The Iron Maiden (Cannes) and Punk Love. He has exhibited across the Americas, Europe, Asia, and Africa. In partnership with Luma Grothe and Paco Rabanne, he launched Light Up! to support Indigenous communities in the Amazon. Cavallaria lives between New York, Paris, and São Paulo, following his nomadic instincts and continually expanding his artistic universe without borders.
Nina Pieve is a director, photographer, and screenwriter with a degree in advertising. She was a creative assistant at Boiler Films and BWGTBLD Berlin between 2017 and 2020, and has around fifteen years of experience in filmmaking and photography. Her work spans both independent and commercial projects, including directing for Amazon, MuBE, Johnson & Johnson, and the short film O Estado Original de Sofia.
Gabb Neves is a film director trained at École de Cinéma de Lausanne. Passionate about storytelling through visuals, her aesthetic blends retro influences with analog futurism.
Bruna Lucena studied Visual Arts and Motion Picture at the Academy of Arts, where she refined her passion for visual storytelling. She began her career in film as a photography assistant for renowned Brazilian photographers and directors such as Luis Crispino, Andreas Heiniger, and Paulo Vainer.
Thaís Limberte, a graduate in Radio and TV from FAAP, has a 10-year career and currently works in filmmaking and editing on the Cavallaria team.
Yuri Sardenberg returns to Brazil after building a career in Europe. A cinematographer and director, Yuri has worked with brands such as Audi, O Boticário, Nivea, L’Oréal, Adidas, Osklen, Bottletop, and Riachuelo, and has collaborated with magazines like GQ, VOGUE, Glamour, Elle, and L’Officiel.
Yuri began his career at 16, photographing surf from inside the water. Now 38, he is a photographer, cinematographer, and director specializing in fashion and advertising films. His photography and film work has been featured by major brands and media outlets, and in recent years, his short films and music videos have been selected by 32 festivals worldwide, earning six awards for Best Film and Best Cinematography. In 2025, Yuri returns to Brazil after five years living and working in Europe.
