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Boiler Filmes announces the arrival of Gutto—known for his trajectory as one of the directors of the duo Salsa—to its roster

Roastbrief by Roastbrief
April 27, 2026
in Agency, People
Reading Time: 2 mins read
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Boiler Filmes announces the arrival of Gutto—known for his trajectory as one of the directors of the duo Salsa—to its roster
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With a well-established international career, the director has worked on projects in more than 14 countries and has led campaigns for brands such as Coca-Cola, Ikea, McDonald’s, Toyota, T-Mobile, Adidas, and Decathlon. In Brazil, he has directed films for Bradesco, Natura, Citroën, Chevrolet, Pfizer, C&A, and Subway—the latter responsible for one of the most emblematic cases of his career. The film “Timeline” gained global traction years after its release, amassing millions of views and earning coverage in outlets such as The New York Times, Fast Company, Vanity Fair, HuffPost, Mashable, and Business Insider, as it pushed the boundaries between advertising and entertainment.

In 2015, he became the first Brazilian to win the top prize at the Young Director Award in Cannes—a milestone that propelled his international career. Since then, his work has been recognized at festivals such as Cannes Lions, Clio Awards, The One Show, London International Awards, New York Festivals, Ciclope, and El Ojo, as well as featured on platforms like Vimeo Staff Pick, Shots, and Lürzer’s Archive.

Among his recent works is the short film “Five More Minutes,” which has been screened and awarded at more than 15 international festivals, including Cannes Indie Shorts, Venezia Shorts, Berlin Indie Shorts, Dance Camera West (Los Angeles), and Dance On Film (Austin). The project reinforces a consistent creative approach that runs through his work: an intersection of entertainment, advertising storytelling, and cinema.

Gutto’s arrival comes at a time of active curation at Boiler Filmes, focused on talents who expand the production company’s creative territory.

Even in commercial projects, his signature is unmistakable. There is always a pursuit of authenticity, truth, and resonance—of visual and narrative construction that carries a distinct identity. Each film brings its own atmosphere, where form, performance, and emotion intertwine.

“Gutto joins Boiler as a highly strategic addition. He complements our team of directors by bringing a consistent international repertoire and, above all, the ability to sustain a strong creative language throughout an entire project. From the perspective of planning and production, this is crucial: it ensures consistency and creative volume, confidence in decision-making, elevates the level of delivery, and expands the kind of work we’re able to develop at Boiler,” says Juliana Martellotta, partner and executive producer.

For Dulcidio Caldeira, founder and director of the production company, Gutto represents a major opportunity for agencies and clients. “It’s incredible that Gutto is not yet recognized as one of the best directors in Brazil. The work he has produced in recent years—still as part of Salsa—in Europe and the U.S. is simply spectacular. I’d love to have his reel. It’s an honor to have his talent at Boiler,” he says.

Gutto’s arrival reinforces Boiler Filmes’ positioning as a company committed to investing in directors with a clear signature and consistency of language, as well as backing talent that pushes beyond the limits of advertising storytelling—connecting craft, emotion, and cultural relevance. This move expands the production company’s creative repertoire and marks an important moment of growth.

Tags: agencyBoiler FilmesGuttopeople
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