London, 13 February 2025: Creative agency, BMB has unveiled a chocolate box packed with honesty – in addition to delicious sweet treats – for the most romantic day of the year, Valentine’s Day.
“Love, sweet love” is full of tasty chocolates, accompanied by a menu that says it like it is. It was created in response to the human insight that under the veil of romantic gestures on Valentine’s Day, there are unspoken truths to every relationship.
The box includes 12 different flavours of chocolate with refreshingly honest descriptions.
These are:
- Red Velvet Flag – Incredibly moreish but should be avoided at all costs
- Ooey Gooey – Sickly sweet, may give you the ick
- Disagree Mint – Strong yet incompatible flavours
- Coffee Compromise – With a bitter aftertaste, it leaves no one satisfied
- Big Fudge Up – The most expensive one
- In-Law Cluster – Best experienced in moderation
- First Kiss – Will leave you full of butterflies and wanting more
- Honeycomb Phase – Smothered in affection, however short-lived
- Salty Mood – A hard shell with no sugar coating
- Liquid Lunch – Oozing with booze with strong hint of sofa
- Inverted Pineapple – Swap familiar flavours for something different
- Feeling Jelly – A suspicious flavour coated in layers of assumption
BMB is sending the chocolate box out as a tasty treat in time for Valentine’s Day, 14 February 2025, with the hope that it will make people smile.
The idea was devised/created by BMB’s Chief Creative Officer, Laurent Simon, and Head of Design, Ted Smith.
Laurent Simon, CCO, BMB said: “The truth is that many people feel a lot of pressure associated with Valentine’s Day and grand romantic gestures can feel forced. We created the honest chocolates to provide people with a humorous break from the usual sickly-sweet Valentine’s Day messages – and they might even save the day for someone who has forgotten to buy a gift for their loved one.”
