Human beings are motivated and motivating by nature.
Motivation provokes, encourages, encourages. We are challenged every day in your activities.
And often, it is motivation (of internal and external origin) that makes us fulfill them successfully.
That’s why motivational phrases play such a significant role in many aspects and have a positive impact on various areas of our lives.
And from this idea the concept of this campaign was born.
We use the different feelings that classic everyday motivational phrases evoke in men. And we provoke this reflection so that they use these feelings so alive and strong enough to be the “little push” they need to take care of their health, in especially in the prevention of prostate cancer. After all, men usually give less attention to health and fewer medical appointments.
We therefore brought five characters of different ages, profiles and different activities, warning that the disease can manifest itself in different individuals, showing the importance of going to the doctor and taking preventive exams at any time of the year.
Datasheet:
Agency: Novo Engenho Comunicação
Creative Director: Julio Diniz
Copywriter: Larissa Z. Gimenez
Social Media: Vanessa Merjan
Panner: Ana Irala
Project Manager: Junior Veasey
