There’s a reason some ideas stick. That’s because they’re rooted in truth, even when they’re a little absurd. For Blue Moon, that story begins with what sets it apart: a hint of Valencia orange peel in the brew.
In its latest campaign, Blue Moon unexpectedly leans into that heritage by bringing back its talking orange characters and pairing them with the unmistakable humor of SNL’s Colin Jost.
Created in partnership with Lola USA and Colin Jost’s production company, No Notes, the campaign builds on last year’s momentum, when Colin Jost was introduced as a Blue Moon celebrity partner, boosting growth for the brand.
This year, the goal is to push the brand further into culture with younger audiences through personality-driven, comedic, and culturally attuned work featuring distinctive characters.
A :30 spot, entitled “Father- Son Talk,” sits at the center of the campaign. It opens as a bartender serves Jost a Blue Moon, who points out that the beer is made with Valencia orange peel. The spot then shows two animated oranges: a father and his young son. The son asks his dad, “How was I made?” The father explains to his son that he was conceived in the back of his station wagon. A flashback plays, showing the mother and father oranges kissing in the backseat. Cut back to the bar: Colin Jost is rubbing the two oranges together as if they were kissing. The bartender gives Colin a concerned look, prompting Colin to reassure her, “It’s okay, they’re married.” The spot closes on three Blue Moon beers and the tagline: “Blue Moon, Made Brighter.”
By making the orange not just a garnish but the protagonist, the campaign takes a deliberately unconventional approach, embracing humor that borders on the surreal to break through with Gen Z audiences.
The campaign, live nationally across digital, social, OTT, and supported by additional social assets, marks the latest iteration of Blue Moon’s “Orange & Son” campaign that debuted in 2025.
Additional social assets will run on Meta and TikTok throughout the campaign period.
