Hyderabad, July 30, 2026: Blackberrys, one of India’s leading menswear brands, hosted an exclusive consumer event at its Banjara Hills store in Hyderabad, bringing together patrons for an evening of style, conversation and a first look at its new collection. For more than three decades, Blackberrys has shaped the way India’s men dress for the moments that matter — and the showcase carried that legacy forward, built around the brand’s enduring belief that true style doesn’t just enter a room, it owns it.
That belief — ‘Own the Room’ — is the new proposition Blackberrys brings to its consumers. Over the years, the brand has stood alongside the ambitious Indian man as his partner in dressing sharp, pairing fine tailoring with a restless instinct for innovation. The special event translated that philosophy into an experience, giving guests the chance to see, feel and engage with a collection designed to help them command every space they walk into.
At the heart of the showcase was the latest collection that brings together sharp, considered tailoring with greater freedom of movement and all-day comfort. Expressed through the thought ‘Style That Shapes the Room,’ the new collection reimagines classic menswear for the way men live today. Highlights include roomier, high-waisted formal trousers, the newly introduced Cosmo Shirts cut with added ease, and fabric innovations such as TechPro and UnWrinkle — breathable, easy-care solutions built for everyday wear across work, travel and social occasions.
Set against the backdrop of the Banjara Hills store, the evening offered guests a relaxed, immersive way to explore the collection first-hand — from styling interactions to a closer look at the fabrics and fits defining the season. The format reflects Blackberrys’ growing focus on meaningful consumer engagement: creating moments that go beyond the transaction to build a deeper connection with the men who wear the brand.
[Purvaa Kapadia, VP – Brand Experience], Blackberrys, said: “For over three decades, Blackberrys has believed that great style gives a man the confidence to own any room he walks into. Our new collection brings that idea to life — for today’s man. Who moves effortlessly between work, travel and social occasions without ever compromising on sophistication. Hosting our patrons in Hyderabad let us share that story in person, and there is no better way to celebrate what Blackberrys has always stood for.”
This new collection is now available across Blackberrys stores nationwide and online at blackberrys.com, inviting men everywhere to discover fine tailoring with extra ease — and to own every room they enter.
