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Black Friday (Nov 28): eBay Live Superstore Takeover at Outernet London

Roastbrief by Roastbrief
November 26, 2025
in Brands, Campaign
Reading Time: 2 mins read
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Black Friday (Nov 28): eBay Live Superstore Takeover at Outernet London
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This Black Friday (28 Nov), eBay is launching its first-ever eBay Live Superstore, taking over Outernet London to shake up the UK’s busiest shopping day. Blending online and in-person shoppable entertainment, the event will feature back-to-back livestreams on the hour, every hour, from 1-7pm across pre-loved fashion, rare collectibles, and refurbished tech from a selection of eBay sellers.

  • Talent: Host AJ Odudu – one of the most in-demand faces on TV right now – will be joined by a line-up of special co-hosts, including Peter Crouch and Tasha Ghouri – to kick off eBay Live streams on the hour, every hour, bringing shoppers a new way to shop exclusive deals this Black Friday.
  • The UK leads the world in sustainable shopping: 46% buy pre-loved goods monthly, more than any other market.* This Black Friday, eBay is celebrating that behaviour by spotlighting refurbished and pre-loved deals, showing shoppers they can still find great value while shopping more sustainably.
  • Experiential marketing: By using Outernet’s high-impact canvas and immersive environment, eBay is turning a traditionally online moment into a piece of retail theatre. Livestreams will offer surprise drops and giveaways for those in the room, while viewers at home can tune in and shop from across the UK. 

You can find the full schedule on eBay Live – with pre-loved branded fashion and rare collectibles from 99p**, alongside up to 50% off RRP across refurbished, Ninja and Sage products (from eBay seller idoodirect)*** 

This sits alongside additional pre-loved and refurbished deals dropping throughout the Black Friday period on eBay’s Black Friday hub.

Tags: Black FridayBrandscampaigneBay
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