CHICAGO, Aug. 20, 2024. Black Buffalo Inc. (“Black Buffalo” or the “Company”) today announced the launch of its bold new packaging graphics across its award-winning portfolio of smokeless tobacco alternative products containing pharmaceutical-grade nicotine. Beginning in September 2024, the Company will begin shipping its redesigned nicotine-containing SKUs to Black Buffalo’s national network of wholesalers for further distribution into leading retailers across the United States.
Black Buffalo has experienced exceptional growth in the retail channel, with wholesale shipment dollar volume up over 1,800% for the 13-week period ending July 31, 2024, as compared to the Company’s first-ever wholesale shipments for the equivalent period ending March 31, 2022. Black Buffalo ships to a broad network of wholesalers across the United States, and the Company’s products can be found in over 12,000 leading convenience stores and smoke shops nationwide.
The Company’s striking color schemes and amplified branding elements have been specifically designed for high visibility and increased presence on the backbar of retailers, and this new brand design serves as the culmination of hundreds of hours of adult consumer research and retailer feedback sought by Black Buffalo. While the new brand design reinforces Black Buffalo’s role as a leading innovator in the moist smokeless tobacco alternative and modern oral nicotine categories, this aesthetic evolution also stands squarely on the shoulders of the Company’s unmatched product quality and unchanging brand pillars. Furthermore, this new design strongly aligns with Black Buffalo’s core marketing principle of not attracting former or never users (including youth) of tobacco and/or nicotine.
Black Buffalo’s new lid graphics will have cohesive colorways featuring a distinct design inspired by the Company’s namesake, a Cape buffalo, which embodies loyalty, respect, and community, all brand pillars of Black Buffalo’s products. The Company’s nicotine pouches SKUs will wear a spotted color gradient, distinct to each variety, representing a clean and contemporary design for these more progressively oriented products. Black Buffalo’s long cut dip SKUs will wear a sunset-style color halo, distinct to each variety, which pays homage to the authenticity and tradition of long cut. The new lid graphics will also introduce a white icon for adult consumers and retail store staff to more easily identify products on the backbar by format for pouches and long cut, respectively. Wholesalers and retailers will enjoy the fact that the Universal Product Codes (UPCs) on cases, rolls and cans will remain unchanged.
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