London, Wednesday 12 December 2024: BIRD London is excited to unveil the latest campaign for Ahmad Tea, titled The World’s Cup of Tea, designed to drive brand awareness, increase consideration, and highlight the brand’s impressive global reach. Ahmad Tea, one of the world’s leading tea brands, is actively expanding its presence in over 90 markets worldwide, and this campaign solidifies its reputation as a premium brand that can be enjoyed anywhere in the world.
Ahmad Tea is one of the few tea brands with genuine global scale. In a market dominated by local brands, Ahmad Tea stands out as a truly international presence, delivering high-quality tea to tea lovers across the globe. With a legacy spanning more than three decades, Ahmad Tea ensures that wherever you are in the world, you can enjoy a great-tasting cup of tea.
The World’s Cup of Tea campaign is strategically designed to demonstrate the brand’s global stature and to drive both consideration and purchase, especially in key travel environments. Targeting tea enthusiasts—people who love the world’s second most popular drink and always demand a premium experience—this campaign speaks directly to travellers who seek the finest tea, no matter where they are.
“Tea is the world’s second favourite drink and we’re proud to sell our great tasting tea in over 90 markets. We wanted to remind people as they visit one of the busiest airports in the world, Istanbul, that wherever in the world
they’re heading, choosing a cup of Ahmad Tea is choosing great taste. BIRD London brought an elegant simplicity to the campaign, creating work that captures both our global character and refined taste”
The creative direction for the campaign emphasises simplicity and elegance, in line with the brand’s commitment to impeccable sourcing and careful blending. In an industry often flooded with tranquil, idyllic tea moments, Ahmad Tea differentiates itself by focusing on premium quality and a global outlook. Key elements of the campaign include high-impact outdoor posters and inflight collateral featured on Turkish Airlines, with ads displayed on the back of headrests, reaching a captivated audience of international travellers. These executions clearly communicate the message that Ahmad Tea is the tea of choice for travellers who appreciate quality, no matter where they are in the world.
“Our goal with this campaign was simple: to demonstrate the truly global nature of Ahmad Tea,” said Steve Parker, Strategy Director & Founder, BIRD London. Parker added “In an increasingly connected world, Ahmad Tea stands out not just for its exceptional taste but also for its universal appeal. We wanted to craft a campaign that speaks to the sophisticated, discerning traveller who knows that great tea is not confined by borders, and Ahmad Tea delivers a premium experience no matter where you are in the world.”
The simplicity and elegance of the campaign’s visuals reflect the brand’s premium identity. Where many tea brands are content to portray peaceful, relaxing scenes, Ahmad Tea is setting itself apart by focusing on the art of tea blending and the assurance of superior quality in every cup.
The campaign will run across ??? including Istanbul airport
The campaign will run across multiple sites in Turkey, including prominent positions in Istanbul airport, one of the busiest airports in the world, as well as running on Facebook and Instagram as part of a campaign designed to drive top of mind awareness in duty free.
BIRD London began working with Ahmad Tea in July 2023 after a competitive pitch
