A little background on the campaign: In March 2026, Häagen-Dazs launched its Let’s Grab a pint campaign, kicking things off with O’Häagen’s pop-up pub just in time for one of the biggest drinking days of the year: St. Patrick’s Day.
Courage and Nestlé did what they do best: reacted quickly and playfully to Stella Artois, cheekily wondering if they were “into spooning.”
What started as an unexpected interaction quickly became a real-time cultural moment, with Courage and Nestlé leaning into the exchange to keep the conversation going across Toronto, proving that brands can have fun.
Joel Holtby, Founder & Global Co-CCO at Courage
The best OOH ideas don’t just live on a billboard; they make passersby feel like they’re part of a conversation. Stella’s response to the ‘Let’s Grab a Pint’ platform shows just how much mileage there is in a simple, culturally relevant idea. We couldn’t resist responding and keeping the conversation going.”
Tracey Cooke, CMO, Häagen-Dazs at Nestlé Canada
We wanted to continue having fun with our pun on pints and bring consumers into the ‘aha’ moment behind the ‘Let’s Grab a Pint’ creative platform. When beer pints entered the ice cream conversation, we saw an opportunity to have a playful and relevant in-culture moment reminding people of our sweet pint.
HÄAGEN-DAZS x STELLA RESPONSE CREDIT LIST
AGENCY: Courage
Dhaval Bhatt – Co-Founder & CCO
Joel Holtby – Co-Founder & CCO
Tom Kenny – Partner & CSO
Niki Sahni – Partner & President
Clair Galea – Partner & Executive Producer
Michael Pal – ACD, Writer
Sophia Kossoski – ACD, Art Director
Zac Smith – Senior Writer
Raha Bakhtiari – Art Director
Rachel D’Ercole – Producer (Video)
Raquel Mullen – Senior Integrated Producer (Static)
Ashleigh O’Brien – Senior Production Designer
Allan Davey – Senior Retoucher
Simon Tuckett – Senior Retoucher
Alex Karayannides – Group Account Director
Niharika Chadha – Account Director
Rami Dudin – Head of Strategy, Toronto
Natalia Banoub – Director, PR
Valerie Mettias – PR Coordinator
CLIENT: Häagen-Dazs, Nestlé Canada
Tracey Cooke – SVP Marketing & Communications
Lina Benkhaldoun – Marketing Director
Parisa Nadimkhah – Senior Marketing Manager
Helya Nematkhah – Assistant Marketing Manager
Katherine Fera – Leader, Media & Communications
Mackenzie Taylor – Social Media Marketing Specialist
PRODUCTION: One Co.
Jordan De Guzman – Photographer/Videographer
EDITOR: Courage
Adrian Ryan – Editor
Parker Wales – Producer
AUDIO: Eggplant Picture & Sound
DIGITAL PRODUCTION: Media Trucks Inc
Baljit (Randy) Singh – CEO + President
Veronica Rodreguez – Ontario Operations
ORIGINAL BILLBOARD PHOTOGRAPHY PRODUCTION: Fuze Reps
Rob Fiocca – Photographer
Zach Koski – Assistant
Ibrahim Abusitta – Assistant
Rachel Cicoria – Assistant
Lucie Richard – Food Stylist
Mia Bachmeir – Food Assistant
Catherine Doherty – Prop Stylist
Calm Armstrong – Prop Assistant
Chrissy Mitolo – Studio Manager / PA
Nicole Gomez – Executive Producer
ORIGINAL BILLBOARD MEDIA: Omnicom Media Canada
Stefano Norcia – EVP, Client Business Partner
Danielle Rurak – Sr. Director, Connections Planning
Lauren Acheson – Manager, Connections Planning
Claire Megahey – Director, Integrated Investments
Aezan Makani – Supervisor, Integrated Investments
