April 2026. Riyadh, Saudi Arabia. Fresh off its milestone achievement, ranking the #1 agency in MENA and the 4th independent agency globally in the WARC Creative Rankings, BigTime Creative Shop returns with a global statement, unveiling Pepsi Football Nation, a blockbuster new platform for Pepsi that unites some of the biggest names in world football under one bold idea.
Fronted by David Beckham and featuring Mohamed Salah, Vinícius Júnior, Florian Wirtz, Alexia Putellas and Lauren James, alongside a special appearance from Gordon Ramsay, the campaign builds an entirely new world where football’s banter and rivalry thrive, with fans rewriting the rules of what it means to watch the beautiful game.
At the heart of the campaign is Pepsi Football Nation, a fictional nation powered by fandom, where every moment revolves around the sport. The work positions Pepsi as the ultimate enabler of this shared passion, reinforcing its long-standing connection to football through a fresh, entertainment-first lens.
The ambition was to return Pepsi’s golden days, when the brand didn’t just show up in culture, it shaped it, by tapping into culture in a way that feels bold, current, and impossible to ignore.
Directed by Ernest Desumbila and produced by Sauvage.tv, the film is unapologetically cinematic, blending larger-than-life visuals with culturally insightful scenes, and showcasing the director’s signature ability to create a world fans can step into, not just watch.
The campaign leans into a universal truth that football fandom is driven by an unhinged energy of debates, bias and raw passion, yet ultimately united by a shared love of the game. By transforming that tension into entertainment, Pepsi Football Nation emerges as a platform that is both globally scalable and deeply rooted in authentic fan behaviour.
The campaign is rolling out globally across film, digital, social and experiential, marking one of Pepsi’s most ambitious football platforms to date. Stay tuned, the whistle has just blown.
