NEW YORK, March 18, 2026 — BigStar, the New York-based, award-winning motion design studio, has announced Doug Appleton is joining the team in the role of Creative Director. A seasoned director, designer, and animator with over 15 years in the motion graphics and VFX industry, Appleton joins BigStar at a pivotal moment, bringing the kind of creative depth and artistic leadership that will push the studio’s work, and its people, further than ever.
At BigStar, Appleton will focus on deepening the studio’s disciplinary blend and expanding its creative leadership across film, entertainment and brand marketing. His approach centers on concept-driven decision-making and finding creative choices that are rooted in the project’s identity to elevate the work beyond aesthetics alone.
Appleton joins BigStar after 15 years at Perception, a celebrated creative studio known for its work integrating technology into their film and television work He has made a career of directing high profile projects, including the title sequence for Academy Award–winning Best Picture Sinners, and earned an Emmy nomination for his work on WandaVision. He has also applied his craft to UI/UX and motion design to functional technology for some of the world’s biggest brands, giving him a rare fluency in both narrative and functional creative work.
“When I learned Doug might be ready to join a new team, I was immediately interested in the possibility of working together. His track record, client list, and portfolio are beyond exceptional. Doug brings a top-tier approach to creative development and positive leadership, grounded in a genuine passion for the craft. His deep understanding of design, brands, film, story, production, and visual effects immediately raises the bar for BGSTR across the board. The future looks even brighter with him on the team.”
— Josh Norton, ECD and Founder, BigStar
Appleton’s appointment reflects BigStar’s continued investment in high-craft creative work. Long an admirer of the studio’s output— particularly its broadcast campaigns and documentary work— he joins with a deep appreciation for BigStar’s legacy and a clear vision to creatively support the team.
“I’ve always been excited to create work that has an impact, that entertains people, and that shares meaningful stories. I can’t wait to do more of that work at Big Star.” — Doug Appleton, Creative Director, BigStar
