BIC is proud to introduce the EasyRinse Razor, an innovative new product designed to provide a faster, smoother, and cleaner shave with advanced anti-clog technology. In collaboration with creative agency The Reactor, BIC has launched a compelling campaign to highlight the razor’s superior performance, focusing on its ability to glide effortlessly through hair and deliver a hassle-free shaving experience.
The campaign features a striking “Before” and “After” visual, clearly demonstrating how the EasyRinse effortlessly tackles hair without clogging, ensuring a smooth, clean shave every time. This contrast highlights the razor’s key benefits of speed and convenience, positioning it as the smart choice for those seeking an efficient and enjoyable shaving routine.
“Partnering with BIC to launch the EasyRinse razor has been an exciting opportunity to showcase the brand’s commitment to innovation,” said Nick Brown, Creative Director at The Reactor. “The advanced anti-clog technology is a game-changer, and the campaign emphasizes how switching to BIC can make shaving easier, faster, and more enjoyable without sacrificing quality. We wanted to show consumers that this isn’t just any razor – it’s a smarter, more convenient solution for their daily routine.”
Building on the success of the “Switch to BIC” theme, the campaign positions the EasyRinse as the go-to razor for anyone seeking a reliable, affordable, and efficient shaving solution. It reinforces BIC’s promise to enhance the shaving experience, making it quicker and more enjoyable for users every step of the way.
The BIC EasyRinse razor is now available for purchase, offering a premium shaving experience at an accessible price.
