Here is the new Mojo Supermarket and Beyond Meat´s campaign.The new work uses satire and humor to challenge misleading narratives about Beyond’s plant-based meat. The campaign takes the form of a mock smear campaign against Beyond’s own products, pairing exaggerated warnings and absurd claims with a simple call to action: read the label and decide for yourself.
The work is inspired by the Truth Campaign’s approach to exposing industry-funded misinformation. In 2023 Mojo Supermarket won the US Grand Effie for their anti-vaping work with the campaign “Depression Stick + Breath of Stress Air.”
