El Segundo, Calif. (June2, 2026)–Beyond Meat, Inc. (NASDAQ: BYND), otherwise known as Beyond The Plant Protein Company™, today announced the initial launch of Beyond Immerse, its first functional beverage line,in to retail and food service locations in the New York metro area. Beyond Immerse enters the market through a distribution agreement with Big Geyser,the #1 non-alcoholic beverage distributor in New York,providing access to more than 26,000 outlets across grocery, drug, convenience, mass merchandisers, club,and food service channels.
The brand took a new approach to developing Beyond Immerse,first making the beverage line available through limited drops on its direct-to-consumer site to gather consumer feedback and refine the experience. The resulting product line delivers a refreshing taste and experience that transcends categories, delivering functionality of four distinct beverage offerings in one light, sparkling drink: clean plant protein, fiber, antioxidants, and electrolytes. Beyond Immerse sets a new benchmark as the first ready-to-drink protein beverage to earn Clean Label Project Verification, reinforcing the company’s commitment to transparency and ingredient integrity.
Key highlights of Beyond Immerse:
Features plant-based ingredients like protein from peas and fiber from tapioca
Available in three flavors: Peach Mango, Strawberry Lemonade, and Cherry Berry
Eachflavor contains 20g of protein, 7g of fiber, and 100 calories
Excellentsource of protein, critical to support muscle health
Excellent source of fiber, vital to support a healthy gut
Excellent source of antioxidant Vitamin C, essential to support immune function
Made with electrolytes
Made with non-GMO ingredients
No sugar alcohols, dairy, or whey protein
“Launching Beyond Immerse at retail and foodservice outlets across New York marks amajor milestone for our first functional beverage line,” said Ethan Brown, Founder andCEO of Beyond Meat. “We created Beyond Immerse to deliver the superpowers of plants inacomprehensivesystem—protein, fiber, antioxidants, and electrolytes—all in oneconvenient, light, and refreshing beverage. We’re excited to see it reach more consumersin a market that sets the pace for what’s next.”
As part ofthe launch,professional basketball playerJosh Hart will headline a newcampaign celebrating performance, recovery, and the relentless energy of New York—showing consumers how togobeyond with Beyond Immerse. The partnership underscoresthe brand’s focus on fuelingactive lifestyles with clean, functional plant-based nutritiondesigned for everyday performance.
“Beyond Immerse is something I can grab whether I’m leaving the Garden, finishing aworkout, or in between sessions,” said Josh Hart.“What stands out to meis it’s not justanother protein drink.It’sthe first one I’ve had that brings protein, fiber, antioxidants, andelectrolytes together in one light, refreshing drink. When you’re grinding every day andpushing to perform at the highest level, you have tobe intentional about what you put inyour body. Beyond Immerse gives me everything I need in one can, without the heavinessof a shake.”
To celebrate the launch, Beyond Immerse is inviting New Yorkers to go beyond through a series of activations at leading fitness studios and active life style events.Fans can follow along on social media to stay up to date on upcoming dates,locations,and ways to get involved.
