Wednesday 24th July 2024, London:
Plant-based meat brand, Beyond Meat has appointedindependent creative agency isobel as its Pan-European creative agency, following a formal pitch process.
The American-founded brand, with European headquarters in Amsterdam, is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats.
isobel will be tasked to deliver Beyond Meat’s brand mission that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on the health of our planet.
Bram Meijer, Regional Marketing Director, EMEA at Beyond Meat states: “Beyond Meat is a brand that requires a creative agency partner that truly understands cultural and food trends by market, as well as the ability to create memorable stand out creative work. We are looking forward to working with isobel to create a truly outstanding, award-winning campaign.”
Jamie Williams, Managing Partner at isobel states: “Beyond Meat is a fantastic and energetic brand with so much potential to grow across Europe. The way we all eat is changing, our consciousness of the link between our diet and the planet’s health and future is growing fast, and Beyond Meat is right at the centre of all of this. It’s an incredibly exciting and important brand to be working with”.
The pitch was run by The Introduction.
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