For its latest campaign for Revvity Signals, Copacino Fujikado humorously shows how the biggest obstacle to scientific discovery isn’t a failed experiment—it’s a monster.
The ads personify the problem of disconnected, fragmented lab workflows through a monster called “Frankenstack,” a cobbled-together villain made of mismatched hardware, software, and wires, wreaking havoc in the lab. The solution? Signals BioDesign™, a new cloning tool that’s part of the Signals One™ platform, the first AI enhanced, unified, cloud native R&D SaaS software solution designed to help scientists reduce complexity and collaborate seamlessly.
Across three :15 videos running on YouTube, Google Display Network, LinkedIn, DemandBase, and select site-direct placements, Frankenstack is shown tearing through lab equipment, embodying the chaos of these workflows that slow scientific teams down. Each spot closes with the same question: “Is a Frankenstack workflow destroying your science?” before introducing the Signals BioDesign offering as the modern, integrated solution.
“Scientists are solving extremely difficult problems. The last thing they should have to wrestle with is a tangle of tools that don’t work with each other,” said Mike Hayward, Chief Creative Officer. “We wanted to give that frustration a face, because that’s exactly how it feels when your workflow is fighting you.”
“The Signals BioDesign solution was built to eliminate the kind of fragmentation that slows teams down, and we knew we needed to communicate that in a way that would actually push through,” said Nathan Mosack, Director of Brand at Revvity Signals.
“Copacino Fujikado found a way to make a deeply technical problem feel human, relatable, and a little terrifying.” To bring the “Frankenstack” character to life, Copacino Fujikado partnered with the Los Angeles-based VFX company Bubba’s to create the monster’s distinctive, cinematic look.
The campaign also contains display banners, an immersive conference booth graphic, branded t-shirts, and a Frankenstack stress ball (giving scientists a physical way to defeat him).
The campaign goes live today, Thursday, April 9.
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