Betclic announces its official partnership with the Portuguese Football Federation (FPF), and the timing could hardly be better, with the World Cup ahead and a squad brimming with talent, ready to defy the odds.
To mark the moment, Betclic launches the film “Lucky Us, Portugal Fans” — created by Dentsu Creative Portugal, produced by Playground, and directed by Martim Condeixa. The idea starts from a simple insight: football is a game of talent, effort and an unpredictable dose of luck. And yet one thing never comes down to chance — the pride of supporting your national team.
Shot across the Azores, the corner of Portugal closest to the World Cup stage, the campaign was a true production feat. Crews travelled between several islands and the film brought dozens of local extras in front of the camera, in a logistical operation that matched its ambition. More than filming in the Azores, the campaign was made with the Azores.
A declaration of national pride, whatever the final score, supporting the national team will always make us the lucky ones.
