São Paulo, May 2026 — Don’t Touch My Soda has announced the addition of directing duo Berro to its roster. Formed by João Bessa and Roberto Peccioli, the filmmakers bring a perspective that combines aesthetic sophistication and narrative strength to contemporary advertising storytelling.
With a career spanning advertising, music videos, and independent projects, the duo is recognized for creating films that blend striking visual impact with narratives deeply connected to contemporary culture and emotion.
Since 2022, Berro has directed campaigns for brands such as Nike, Burger King, Nubank, and Brahma, developing projects for both the Brazilian and international markets. In 2024, the campaign “Calvo Drive-Thru,” created for Burger King, won a Silver Lion at the Cannes Lions International Festival of Creativity.
The duo’s arrival reinforces Don’t Touch My Soda’s commitment to a more author-driven, visually distinctive approach to advertising, one that is closely aligned with the ongoing evolution of audiovisual language.
“Berro perfectly represents a new generation of advertising directors who are able to combine visual repertoire, sensitivity, and creative power in films with a truly distinctive identity. Their work engages with culture, craft, and the kind of storytelling brands are looking for today,” says Michelle Lutfy, Head of Executive Production at Don’t Touch My Soda.
