Ahead of Memorial Day, the unofficial kickoff to summer road travel in the U.S., Belle Tire’s new campaign features the “Belle Tire Team Tire Team,” an elite pit crew of real employees that brings Belle Tire’s genuine care for their drivers into the community. The work aims to broaden consumer perception and consideration for Belle Tire as a one-stop shop for not only tires but their complete car care needs.
The effort also supports Belle Tire’s promotional offer of up to $150 off summer car care services from May 18–26.
“With Memorial Day and the end of May being one of the biggest spikes for auto care demand outside of winter weather, we thought: why wait for drivers to realize there’s an issue? Let’s bring the repair to them,” said Meredith Fortescue, chief marketing officer at Belle Tire.
“This campaign is about showing how Belle Tire goes above and beyond for their customers and what that really looks like,” said Matt Talbot, co-founder & chief creative officer at WorkInProgress. “The Belle Tire Team Tire Team, which is made up of real Belle Tire employees, spots the issue, gets to work, and quickly gets people back on the road.”
This includes tires, brakes, alignment, suspension, batteries, windshields, and oil changes to prepare their vehicles for summer road travel.
The campaign will run across Ohio, Michigan, Illinois, and Indiana.
