Behavioural economics applies psychological insights to human behaviour to explain people’s buying decisions and intent. This playlist examines the application of different behavioural economics theories through four examples – and looks at how creativity combined with theory led to Lion-winning work.
Generate Lion-winning ideas with real-world impact, evaluate your own work through the eyes of the world’s best creative minds – and make work that drives results. Learn how to make it with the LIONS cMBA.
