Director Martin Aamund teams with with Papaya Films to blend live action and VFX for the film
Movie making maestro Martin Aamund once again teams up with Papaya Films for the latest commercial for beer brand Grimbergen. In typically flawless fashion Martin’s aesthetic and direction creates a story that sends the audience and the main protagonist on a tranquil journey through different worlds. The story starts off simple: a man in a bar orders a pint of Grimbergen and after smelling the aromas he is then transported into another world, a world of discovery and flavours.
The commercial expertly blends live action with stunning VFX work that help to create a surreal dream-like quality to the narrative, like stepping into a beautiful work of art. From beautiful golden landscapes to digitally created wild animals we witness a variety of otherworldly imagery that somehow still feels familiar and calming. Then we are greeted with a great Phoenix covered in flames referencing the ionic brand image of Grimbergen ‘The Beer of The Phoenix’ that carries our character back to the bar, now a changed man his life will never be the same.
CLIENT: Carlsberg
AGENCY: Nco / Fold 7
CREATIVE DIRECTOR: John Yorke
AGENCY PRODUCER: Michelle Hickey
PRODUCTION COMPANY: Papaya Films London
DIRECTOR: Martin Aamund
EXECUTIVE PRODUCER: Wojtek Skiba
PRODUCER: Rupert Greaves
PRODUCTION MANAGER: Maciek Szrek
PRODUCTION TEAM: Kuba Wellman, Paulina Moskwa
DP: Marcel Zyskind
PRODUCTION DESIGNER: Tomasz Kulesza
COSTUME DESIGNER: Sara Milczarek
1 ST AD: Bartosz Jarzębski
BEER STYLIST: Joanna Sikora
STUNT COORDINATOR: Tomasz Lewandowski
FX: Tomasz Bykowski
MAKE UP: Ewa Drobiec
HAIR STYLIST: Piotr Wasiński
EDITOR: Brendan Jenkins
POST PRODUCTION: UPP
POST SUPERVISOR: Jan Malir
COLORIST: Ondrej Stibingr
POST PRODUCER: Kristyna Radkova
AUDIO PRODUCTION: King Lear
MUSIC: David Morris & Michael Biggs
Discussion about this post