Just as the FIFA World Cup and America’s 250th captivated the mainstage, Be The People was sparking a different kind of national moment. The recently unveiled 10-year call to action, Be The People, connects organizations in communities across the country with millions of Americans ready to do their part to help solve the problems holding people back and invites them to share their stories and inspire others to do the same.
But the numbers speak for themselves. In the weeks since launching, Be The People social platforms reached 530K followers across our social channels — surpassing its 500K annual goal only seven weeks into the campaign. The anthem for this movement ‘Gotta Be US’, has over 1.3M streams to date (for comparison, only about 1% of the 37 million songs released in 2023 ever crossed 1 million streams).
Be The People has also inspired some major impact on the ground in communities where they’ve hosted immersive events:
Nashville Be The People Fest (Anchored by Be The People National Leadership Coalition members Mr. & Mrs. King | Music by Devon Gilfillian)
● Big Brothers Big Sisters: Recruited 5 new Bigs for long-term (6–12 mo) mentorships.
● Blue Star Families: Military youth book drive & 100+ community guide recommendations.
● Hands On / United Way: Assembled 300+ hygiene kits for local families.
● Habitat for Humanity: Collected 200+ signed 2x4s with well-wishes for future home builds.
● Welcome.US: Engaged 140+ people in citizenship games to highlight volunteer needs.
Austin Be The People Fest (Anchored by NLC member The Brickyard | Music by Flatland Cavalry)
● Boys & Girls Clubs: 170 back-to-school notes and Polaroids created for Club Kids.
● Global Impact Initiative: 211 new volunteers to support refugees and vulnerable groups.
● LifeWorks Austin: 129 heartfelt reflections on “home” for youth experiencing homelessness.
● Travis Manion Foundation: Introduced 185+ attendees to veteran-led youth character programs.
● The Brickyard: 179+ new local chapter members through a values-based video campaign.
Be The People puts a name to a nationwide movement to reignite the American spirit and help ensure the next 250 years are even better than the last by helping Americans do what they do best — roll up their sleeves and solve problems in their communities. Supported by a broad coalition of organizations, businesses, philanthropies, artists, athletes, and faith and cultural leaders, Be The People is bringing together thousands of proven, community-led solutions into a shared problem-solving platform that shows Americans how to contribute and make a difference where they live. Sign up, share your story, find your role at BeThePeople.org and follow them on Instagram, TikTok, LinkedIn, Facebook, and YouTube.
