December 2025 – Every year-end, when we look for a special gift, that desire seems to follow us everywhere — it appears in our feed, in ads, in our thoughts, everywhere. Based on this insight, Banco do Brasil launches the Christmas campaign for BB cards , created by the agency NOVA , which shows how the card becomes the link between the desire to make someone happy and the moment when that finally happens.
The film begins by showing a father being “followed” by a small airplane-shaped package throughout his day. A playful representation of the gift he can’t wait to give to his daughter. As the story progresses, the gift takes shape, through the BB cards, and gains meaning, through the characters, until the scene where the protagonist gives the toy airplane to his daughter on Christmas Eve.
The moment of delivery is the emotional center of the narrative, reinforcing the “Collect Moments” platform, which presents BB cards as enablers to transform dreams into reality, intentions into experiences with those who matter most.
The art direction and cinematography reinforce this welcoming atmosphere, with a warm palette and framing designed to highlight the closeness between the characters.
“The challenge was to make the airplane exist as an organic part of the story and not as a simple effect,” says Pedro Magalhães, post-production/3D supervisor. “The campaign shows how a good story, combined with technique, can truly move people. The result is a film that reflects people’s daily lives at the end of the year and transforms the act of giving gifts into something truly emotional,” adds Luiza Maggessi, VP of PlayAction.
The advertising campaign incorporates the main benefits of BB cards — such as credit limit increases directly in the app, discount coupons, points accumulation, and cashback — integrating real-world functionalities into the character’s daily life in a natural way, aligned with the emotional tone of the end of the year.
“We wanted to tell a story about desires that accompany us and about the joy of fulfilling them for those we love. In the end, the card is that: what makes the moment possible. The gift that follows the father is the translation of that feeling, and the role of BB cards is to transform that desire into a gesture,” says Amanda Lourenço, Editor at NOVA.
The campaign, developed by the agency NOVA, will run nationally between December 3rd and 23rd, with a 30-second commercial on broadcast and cable TV and digital media.
