BBDO Guerrero was the most awarded Filipino agency this year
BBDO Guerrero’s Dissolving Bottle campaign returns home with yet another win, this time Design Lotus for Product Design: Consumer Goods at the recent ADFEST 2022.
Following a thrilling few hours leading up to the live broadcast of the announcement on April 7th, 2022, the winners were announced.
As well as the gold award, the campaign received a silver award for Packaging Design and a bronze award for Product Design: Innovative & Sustainable Design, making BBDO Guerrero the most awarded Filipino agency at ADFEST this year.
Design Lotus rewards works of design craftsmanship that achieve brand communication goals, with judging based on creativity, idea, insights, executing, craft, functionality, brand engagement, and justifying.
“The Dissolving Bottle’ reworked a simple change of shape to create a change of mindset. The idea gave traditional plastic packing an eco-friendly makeover. And for the rest of us, a fresh new way to ditch the one-time-use plastic bottles once and for all. In terms of design, we just loved the simplicity,” said Paul Chan, jury president of Design Lotus.
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