The humble pencil made a powerful and dramatic impact for the ‘Way to Zero’ campaign on behalf of Volkswagen
The latest Volkswagen campaign created by BBDO Dublin has been shortlisted for a highly covetable D&AD Award (Design and Art Direction). It is the sole agency from Ireland to be nominated for their innovative work on behalf of client Volkswagen. By utilising the humble pencil to produce a 48-sheet, hand drawn billboard they highlighted their client’s ‘Way to Zero’ vision as the car industry pivots towards a zero carbon future. Given the nature of the material used, it took two days to complete by hand drawing in situ and remained in place for a week.
To dramatise the core benefit of the future-facing ID. Range from Volkswagen, BBDO Dublin used one of humankind’s oldest and humblest tools: a pencil; ironically, a carbon-centric tool.
BBDO Dublin has been shortlisted in the Press & Outdoor category under Poster Adverts. The D&AD Awards showcases and celebrates the world’s best commercial creativity in design, advertising, craft and production and are the most prestigious benchmark for creative excellence in design and advertising. It attracts participation from leading creative companies, agencies, studios and brands from almost 80 countries. There are no quotas, so only the best will be recognised and awarded a prestigious D&AD Pencil.
Speaking about being shortlisted, Shane O’Brien, executive creative director at BBDO Dublin said: “The standard at D&AD is notoriously high, so I’m hugely proud of the whole team in BBDO and delighted for our clients at Volkswagen. It goes to show, sometimes all a great idea needs is a pencil and paper.”
The 2022 Ceremony will be live streamed for the global creative community, online over the 25th and 26th May where in-person watch parties will simultaneously take place in London, New York and Dubai.
AGENCY
AGENCY: BBDO Dublin
EXECUTIVE CREATIVE DIRECTOR: Shane O’Brien
COPYWRITER: Colm O’Gaora
ART DIRECTOR: Fionan Healy
ACCOUNT DIRECTOR: Fiona Gilroy
ACCOUNT MANAGER: Emma Blaney
CLIENT
CLIENT: Volkswagen
MARKETING DIRECTOR: Mark McGrath
ILLUSTRATORS
ILLUSTRATOR: Jon Berkeley
MACK SIGN PAINTING: Cormac Dillon
PRODUCTION
PRODUCTION COMPANY: Headcase
MEDIA
MEDIA AGENCY: PHD
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