Bazooka Brands just launched “The Great Candy Battle: MomTok Edition” and it’s basically reality TV meets candy aisle.
Two of MomTok’s biggest breakout stars, Jessi Draper and Mayci Neeley (you may have seen them at Sweets & Snacks too!), are going head-to-head all August repping rival Bazooka brands (Jessi’s got Team Ring Pop + Push Pop, Mayci’s leading Team Juicy Drop + Baby Bottle Pop) to see who can drive more sales. Whoever “wins” gets a charity donation in their name (though Bazooka’s donating to both regardless, because why not ).
It’s kicking off with a full day of content across NYC — a Times Square showdown under Great Candy Battle billboards, Jessi taking Push Pop’s mascot Pushy onto the subway for flavor guessing challenges with strangers, and Mayci turning a corner of Union Square into a “Baby Bottle Pop Service” pop-up (BYOB = Bring Your Own Baby Bottle Pop). Next, we’ll go to Salt Lake City, with in-store campaigning and a candy pop-up.
It’s a fun example of a legacy candy brand tapping into MomTok’s built in rivalry culture instead of running a traditional campaign.
