mycar Tyre & Auto has announced a new multi-year partnership with the Melbourne Stars, joining the club as its Official Major Partner across both the BBL and WBBL from the 2026/27 season and beyond.
The partnership follows an end-to-end strategic sponsorship engagement led by Bastion Experience, which worked alongside mycar from strategy through to signing and will continue to support the partnership through activation.
mycar’s sponsorship journey began with the development of a strategic framework designed to identify the right partnerships to support the brand’s long-term objectives. Bastion Experience worked alongside mycar throughout the shortlisting process, identifying the Melbourne Stars as the preferred partner, capable of supporting the brand’s key commercial and marketing ambitions.
Building on the strategic review, Bastion Experience led the commercial negotiation process, working closely with mycar and the Melbourne Stars to develop a partnership designed to deliver long-term value. With touchpoints spanning community cricket through to the elite level, the partnership provides mycar with opportunities to engage cricket fans across every level of the game.
As the 2026/27 season approaches, Bastion Experience will continue working alongside mycar to roll out its summer of activity, ensuring the brand maximises the value of the partnership. The engagement reflects Bastion Experience’s end-to-end sponsorship capability, bringing together strategy, commercial negotiation and activation through Bastion’s integrated model, which delivers connected solutions built for the modern marketer to put clients in a position of strength.
Alex O’Shaughnessy, Head of Strategic Partnerships at Bastion Experience, said: “This is exactly the kind of work we love. mycar had a clear ambition to invest in sport in a way that mattered to their customers and we were able to walk with them the whole way, from shaping the strategy through to securing the partnership and now bringing it to life. Being trusted to deliver across the entire journey, not just one part of it, is what Bastion Experience is built to do.”
Cynthia Fernandez, Head of Marketing at mycar Tyre & Auto, said:
” Sport and cricket in particular, creates meaningful opportunities for us to connect with the communities where our customers live and work.
The Melbourne Stars are a natural fit for our brand, with a shared commitment to bringing people together, creating memorable experiences and making a positive impact in the communities we serve. We’re excited to partner with a club that reflects these values and look forward to building strong connections with fans throughout the season.
Bastion has been a valued partner in helping us find the right opportunity and make the most of it and we are excited for the season ahead.”
The Melbourne Stars partnership marks the beginning of mycar’s next chapter in sport, with Bastion Experience continuing to work alongside the brand to bring the partnership to life throughout the cricket season.
