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Baskin-Robbins Serves Up Ice Cream Soup

Roastbrief by Roastbrief
March 31, 2026
in Brands, Innovation
Reading Time: 1 min read
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Baskin-Robbins Serves Up Ice Cream Soup
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Sometimes it’s fun to play with your food. And when it comes to ice cream, there’s something oddly satisfying about stirring it into a perfectly melty, soup-like swirl.

Announced today, Baskin-Robbins is serving up all the melty goodness with the launch of Ice Cream Soup. Canned and pre-churned, Baskin-Robbins Ice Cream Soup delivers a ready-to-slurp twist on your favorite frozen treat. No melting required.

And for those who still prefer their scoops the classic way, Baskin-Robbins is also offering a buy-one-get-one 50% off deal on pre-packed quarts April 1–2 for Baskin-Robbins Rewards Members.*

* Offer valid at participating U.S. Baskin-Robbins locations. Single-use coupon. Coupon must be presented inside the BR App and scanned at the time of purchase or selected at the time of checkout for online/app orders. May not be combined with any promo codes. No substitutions allowed. Void if reproduced, copied, transferred, distributed, purchased, traded or sold and where prohibited or restricted by law. ©2026 BR IP Holder LLC.

Tags: Baskin-RobbinsBrandsIce Cream Soupinnovation
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