PNC Bank has teamed up with starting pitcher for the Pittsburgh Pirates and last year’s Top Rookie Paul Skenes for the third installment of “Boring Before Brilliance,” a film series – featuring athletes, artists, and musicians – that provides an inside look into the boring moments and rituals that fuel brilliant outcomes.
The docu-style film interviews Skenes, currently a top three pitcher, about his rigorous training routines and methodical pre-game rituals that make him one of the most consistently brilliant players in baseball today.
Skenes has quickly risen to be a fan favorite in the baseball world since joining the Pittsburgh Pirates, after a dominant college career that included leading Louisiana State University to a College World Series title.
“Confidence is gained through preparation. Eight months out of the year I’m doing the same thing, everyday. It’s boring, it’s mundane, but it’s what it takes,” says Skenes. “Brilliance on the field for me is patience. Everything takes patience. There is no instant gratification, a lot of times it’s boring. But greatness is boring.”
The series was created in partnership with creative AOR Arnold and DLP Media Group, the award-winning production company behind ESPN’s “30 for 30,” among other sports-focused documentaries. The first installment of the series featured IndyCar racer Scott Dixon and the second installment featured professional golfer Steve Stricker.
The goal of the campaign is to connect with the nationwide baseball fanbase through PNC’s shared passion for baseball, further solidifying PNC’s commitment to its “Brilliantly Boring” philosophy – highlighting how PNC’s reliable and responsible approach to banking results in exciting and fulfilling outcomes for its customers.
The video series includes both long & short versions that will run on national broadcast and digital, as well as regional paid and owned social media this month starting on Monday, April 7th.
