PITCH POINTS
- Creative agency Bakery has been appointed Agency of Record (AOR) for Tree Hut, America’s No. 1 Body Scrub brand, after a highly competitive pitch process.
- Tree Hut has built its brand largely via word of mouth, with customers and beauty influencers alike passionately sharing their favorite products and avidly anticipating seasonal launches. The brand now boasts over 700k Instagram followers and nearly 2 million passionate followers on TikTok.
- The affordable body scrubs have become a cultural sensation for Gen Z, with skincare-focused creators regularly posting reviews, love letters, reviews, GRWM, #everythingshowers, bizarre scrub concoctions and more.
- Bakery will leverage Tree Hut’s loyal social following and customer base to broaden brand awareness across the general market, crafting buzzworthy moments that connect to Tree Hut’s audience, generate conversation, and defy norms in a competitive and fast-paced beauty CPG world.
- Additionally, Bakery will work closely with the brand on strategic initiatives, collaborating on ongoing branding and marketing efforts.
- The partnership’s scope includes events, video and photo production, print, digital, and social media campaigns.
- The first campaign from Bakery will launch in 2024
- Interviews are available with Micky Ogando, Founder/CCO of Bakery and Hazel Smith, Associate Brand Marketing Director from Tree Hut.
“Tree Hut has garnered itself as eclectic, disruptive with vibrant energy and wanted to ensure that the next evolution of the brand continues to generate excitement and uniqueness,” said Tree Hut. “We’re excited to work with Bakery because they bring an innovative and culturally attuned approach that we think can help us expand our reach and awareness to a whole new audience. We’ve already got some exciting plans, and I can’t wait for the market to see what we have to show in the back half of the year.”
“Tree Hut is exactly the kind of brand we love to collaborate with,” said Micky Ogando, Founder and CCO of Bakery. “Their values resonate with our team, and they’re hungry to push beyond your basic, boring advertising. We’re excited to collaborate with them on work that leans into their reputation at the No. 1 Body Scrub brand, while also showing up in new and unexpected ways.”