CHICAGO, IL– January 21, 2026 – Babybel®, the beloved snack cheese brand, is excited to announce its first-ever music collaboration with award-winning record producer, songwriter, rapper, and singer, Timbaland. This unique partnership brings together two icons for the launch of Mini Wax Tracks—one of the biggest mini-sized music drops ever.
Concepted and created in partnership with Havas Chicago, in collaboration with Havas’ global network, the campaign is centered around a reimagining of the brand’s song, “I’m Your Baby,” transforming it into two exclusive pop and EDM remixes. The tracks are pressed onto collectible, limited-edition 3-inch mini vinyl records, inspired by Babybel’s signature red wax and the vinyl wax that fuels great music.
Frank Dattalo (CCO): “Babybel is known for its small scale and iconic red wax, so we leaned into that juxtaposition by having one of the world’s biggest music producers create an exclusive remix—pressed onto a 3-inch mini record. A year in the making, we also designed and built a custom mini record player, turning the idea into a product-rooted expression of scale, nostalgia, and taste—crafted to spark the same joy as Babybel itself.”
“Working with Babybel on Mini Wax Tracks was just pure fun,” said Timbaland. “I wanted to keep the playful energy of ‘I’m Your Baby’ while adding my own sound. It’s creative, unexpected and all about bringing good energy to something small but mighty.”
“At Babybel, we’re always looking for fun, unexpected ways to bring bite-sized moments of joy to fans, just like our cheese does for consumers every day,” said Jessica Dillon, Senior Brand Director for Babybel. “This collaboration with Timbaland allowed us to take something iconic from our brand and reinterpret it through the lens of one of music’s most influential creators. Mini Wax Tracks blends nostalgia, culture, and snacking in a way that feels uniquely Babybel.”
From January 21 through February 6, 2026, fans can visit www.miniwaxtracks.com to preview the remixes and enter for a chance to win a limited-edition Mini Wax Tracks set, including the mini vinyl records, a matching turntable and Babybel Original Cheese. No purchase is necessary; terms and conditions apply.
The full remixes will be available on music streaming platforms like Spotify, Apple and Amazon Music, as well as social music libraries like Meta and TikTok beginning January 23, 2026 at 12:00 a.m. ET.
Through the playful, culture-forward mashup of snacking and sound, Babybel invites you to sit back, unpeel a snack, press play, and turn up the volume with Mini Wax Tracks. To find Babybel products near you, visit babybel.com/product-locator.
